| On every client assignment, Perseus Realty Capital employs a methodical transaction approach including:
• Undertaking a fundamental analysis and a detailed underwriting of the
asset(s)
• Assembling a high quality lender and investor submission book
• Utilizing an extensive capital markets network to strategically target
lenders and investors who can meet the specific needs of the client
• Utilizing a disciplined and competitive transaction process with lenders
and investors
• Clearly articulating asset valuation and structuring opportunities
available to the client
• Working with the client to select the appropriate capital provider
• Actively negotiating on behalf of the client and executing/closing the
capital placement |